Why We Never Cold Call
It is difficult to escape the words “mis-sold Payment Protection Insurance (PPI)” on a day to day basis as Britain’s TV and Radio channels become increasingly oversubscribed with adverts and news coverage of the banking scandal. Of course, it’s not just our media channels feeding us with reminders that we can reclaim mis-sold PPI, you’re more than likely to find a text message waiting for you on your phone alerting you to the thousands of pounds your bank are so eager to compensate you with.
As ‘cold ‘calling and unsolicited text messaging appear increasingly common, the phrase mis-sold PPI now evokes frustration for customers who have been targeted by unwanted marketing calls and texts from companies they have never requested to be contacted by.
Following the Information Commissioner’s Office (ICO) report which last week raised concerns over WFAC’s telemarketing, we want to reassure consumers that we do not ‘cold’ call or text customers, and will only ever contact customers who have indicated that they may have had PPI and are happy to receive marketing calls.
It is important that as a business we advertise our services to customers, and this does involve calling customers who have indicated an interest in our company, either directly through our website or via a third party. We believe that the majority of complaints which have prompted the ICO’s concern are from those people who may have forgotten they had previously opted in to receiving contact from our company. We will always remove any customers from our database who inform us that they no longer wish to be contacted by us.
It is unfortunate that not all organisations wish to comply with mandatory rules and regulations set in place to protect consumers, so it is no surprise that consumers are becoming increasingly aggravated by the sheer volume of unsolicited marketing calls and text messages they are receiving. While WFAC can confidently testify that we do not ‘cold’ call or send unsolicited text messages, there are many Claims Management Companies (CMCs) who bring disrepute to the legitimate claims management industry by employing unlawful marketing practices.
At WFAC we believe we provide an excellent level of customer service, and have successfully claimed millions of pounds of compensation for our customers. We sincerely hope that any customers who believe they were mis-sold PPI and are yet to make a claim will not be deterred by those CMCs who continue to cause customer upset through unsolicited marketing calls and text messages.
