The ASA said Data Supplier, based in India, had not responded to its enquiries about the texts which were found to have breached its code.
One of the messages, judged to be in breach of the rules, said: "We have been trying to contact you regarding your PPI (payment protection insurance) Claim, we now have details of how much you are due, just reply CONFIRM and we will call you back".
The second text said: "Our records indicate you may be entitled to £3750 for the accident you had. To claim for free just reply CLAIM to this msg. To stop text STOP."
Three complainants, two of whom received the first text and one who received the second, challenged whether they were misleading and could be substantiated, because they had not recently had an accident or did not believe that they were eligible to reclaim PPI payments, and suggested that the texts breached the advertising code because they were unsolicited.
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